Program Launch Playbook
12-month plan for launching a new Customer Education program
How to use this playbook
First Quarter - Overview
1. Define a clear goal for your program
2. Develop relationships with stakeholder teams
3. Identify who has the data to measure the goal
4. Conduct a needs analysis of your learners
5. Create a briefing deck on your program
6. Define your budget & headcount needs
7. Get a Product Marketing briefing
8. Map the content that needs to be created
Second Quarter - Overview
1. Create a backlog
2. Set Up a SME council
3. Storyboard your priority content
4. Define the resources needed to achieve your 1st year goals
5. Begin hiring process
6. Build MVPs of your first content
7. Setup a content governance plan
Third Quarter - Overview
1. Brief Marketing & begin development of a Go-To-Market plan
2. Brief Sales Enablement team & begin planning
3. Brief Success and Support teams
4. Create presentations & FAQs
5. Setup & test integrations
6. Create & design initial reports
7. Build your training content for launch
8. Design & test user experience
9. Get Beta user feedback
Forth Quarter - Overview
1. Beta/soft launch
2. GA Launch
3. Review initial results